Tastes Like Family

Tastes like family

We truly believe that the true essence of eating pasta lies in the joy of being together and the flavours that make every meal a family moment

Where food brings us together

At Barilla, food has always been more than nourishment — it's the language of love, connection, and tradition.

With our new global campaign, "Tastes like Family," we celebrate the emotional power of food to bring people together, across tables and generations.

Whether it's a grandmother's secret sauce or a weeknight dinner with the family chosen, every bite tells a story.

#TastesLikeFamily

from

Flatmates

to

Brothers

Celebrating the spirit of togetherness, while creating new bonds

Food has the unique power to connect — to bring people closer, spark conversations, and create moments that matter.

That's why strangers become easily friends over a plate of warmth, colleagues transform into companions as they pass the sauce, and new flatmates can become brothers while sharing lunch time together!

from

Colleagues

to

Mates

#TastesLikeFamily

Because family isn’t just who we come from. It’s who we sit beside, cook with, and care for — across generations, cultures, and communities.

This campaign is our invitation to celebrate the ties that bind us, one meal at a time.